The Culture Marketing Council: The Voice of Hispanic Marketing held its CMC’s 2018 Annual Conference from June 4 to 6 in Los Angeles, California. At the show, top marketing leaders discussed how creativity, community and culture -the Power of 3- would impact the targeted audience.

The CMC Conference featured keynote presentations, sessions and speakers on different topics in the marketing industry, such as influencer strategies, Hispanic representation in sports and marketing and Hollywood, market trends, the future of advertising agencies and more.

“With rapidly changing demographics, culture plays the leading role in marketing strategies,” said CMC Chair Isaac Mizrahi, co-president & COO of Alma to Abasto. “I’m so thrilled to see the passion our conference attendees, panel speakers and CMC board members share for multicultural marketing. I’m honored to be a part of a conference where leading multicultural marketers can collaborate and strategize.”

Among the presentations by top leaders were Alejandra Barron, director, merchandise & integrated marketing at AutoZone, Margie Bravo, marketing multicultural champion for Coffee-Mate at Nestlé, Jose Velez Silva, VP of multicultural communications at Comcast, Alex Tokatlian, program leader, Hispanic marketing & advertising at Domino’s Pizza, John Sandoval, senior brand and Latino marketing manager at Intuit, Marissa Fernandez, senior director, marketing strategy and fan development, National Football League, Alicia Enciso, CMO of Nestlé, Marisa Solis, VP/general manager at Pepsi, Alberto Lorente, multicultural marketing director at Sprint, Rick Gomez, CMO of Target, Jose Garriga, VP of sports at Telemundo, Meghann Elrhoul, Head of Global Agency Research, Twitter, Ricardo Aspiazu, director, promotions & device marketing at Verizon, Maria Elena Salinas, author, broadcast journalist and news anchor, and actor Danny Trejo.

On top of the educational sessions, the show also featured an awards session to honor those who had made significant contributions to the U.S. Hispanic advertising and marketing industry.

Good Tips at the Latin Food Symposium

The Culture Marketing Council’s goal

Abasto was present at the show, which Abasto Business Operations Coordinator Liliana Parada referred to as “wonderful.”

“It was a great opportunity to meet top level Latino pioneers in the marketing industry and a great opportunity for relevant connections,” Parada told Abasto.

The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. The council’s goal is to infuse cultural inspiration and innovation to every marketing campaign in the U.S. through expertise and cultural fluency.



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