Speaking to marketers at Nielsen’s annual Consumer 360 event, Facebook’s VP of Global Marketing Solutions Carolyn Everson said marketers need invest in the new storytelling formats that consumers have become accustomed to.

Why it matters: Marketers can sometimes be slow adopters of new technologies because the business structures in place don’t always offer them enough incentive to move quickly, something Deanie Elsner, President of U.S. Snacks at the Kellogg Company explained prior to Everson on stage.



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